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Bayer AG
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property.
Buy Essentials of Intellectual Property
Written by acknowledged experts in the field, Essentials of Intellectual Property Licensing provides managers with a clear, concise overview of IP licensing.
In practical, down-to- earth language it clearly explains licensing strategies; deal making; royalties and royalty rates; patent, trademark and copyright licenses; and basic contract law.