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Integrating Intellectual Property into Your Corporate Marketing Plan - Part Two

November and December are often the time of year when many businesses put together their marketing plans for the coming new year, so our November and December feature articles addressed how to incorporate intellectual property – most especially your company’s patents, but also trademarks, service marks and copyrights – into your marketing to best leverage the value of these key assets.  

Integrating Intellectual Property into Your Corporate Marketing Plan - Part One

It is the time of year when many businesses are putting together their marketing plans for the coming year, but many businesses fail to integrate a key corporate asset – intellectual property – into their marketing plans. Intellectual property is unique among all corporate assets because it is one of the few assets that cannot be duplicated by the competition. 

What Would Genuine, No-Kidding-Around, Patent Reform Include?

Over the past few years, there have been numerous attempts at “patent reform,” but the reality is that these were really attempts to weaken the ability of patentees – especially non-practicing entities (NPEs) or patent trolls – to enforce their patent rights. Fortunately, most of these legislative attempts failed.

Copyright Lawsuit Filed by The Turtles Could Have Sirius Implications

When Danny and the Juniors sang “Rock and Roll Is Here to Stay,” they had no idea how prophetic their lyrics were. Many AM and FM stations around the country offer Oldies formats, and Sirius XM, the satellite radio provider, has several channels dedicated to Oldies. 

SiriusXM’s cost of doing business may go up as a result of a class action lawsuit claiming that SiriusXM has infringed the copyrights of older recordings from thousands of artists. Damages are alleged to be at least $100 million, but the plaintiff’s attorneys believe that estimate is on the considerably low side.

You Can Speed Up the Patent Application Process

One of David Kappos’ goals as Director of the U.S. Patent and Trademark Office was to reduce patent pendency – reduce the time it takes for a patent application to mature into an issued patent. It was just over 36 months when Kappos became Director, and during his tenure the USPTO knocked a few months off the average pendency. And Kappos put in place procedures that should continue to reduce how long it takes to receive a U.S. Patent. However, there are several things you can do on your own to speed up the process.

Apple and Samsung Go Back to Court Over a Second Set of Patents

Wealth of Ideas Newsletter, July 2014

Back in 2012, the Apple vs. Samsung patent infringement lawsuit made the headlines, not just in the IP sector, but in the business and general press as well. Here was an American icon, Apple, taking on a high-tech Asian giant. 

Supreme Court Issues Rulings on Three Important Patent Cases

Wealth of Ideas Newsletter, June 2014

This month, the Supreme Court ruled on three important, patent-related cases. The first involves the scope of a patent’s claims, the second addresses inducement of infringement, and the third deals with the patentability of abstract ideas.

Nautilus, Inc. v. BioSig Instruments, Inc.

The plaintiff in this case, Nautilus, is the Vancouver, Washington-based manufacturer of the well-known TreadClimber® and Bowflex® home exercise products, and Schwinn® indoor cycling products.

Supreme Court Issues Rulings on Three Important Patent Cases

Wealth of Ideas Newsletter, June 2014

This month, the Supreme Court ruled on three important, patent-related cases. The first involves the scope of a patent’s claims, the second addresses inducement of infringement, and third deals with the patentability of abstract ideas.

Nautilus, Inc. v. BioSig Instruments, Inc.

The plaintiff in this case, Nautilus, is the Vancouver, Washington-based manufacturer of the well known TreadClimber® and Bowflex® home exercise products, and Schwinn® indoor cycling products.

Both U.S. and European Patent Offices Issue Record Numbers of Patents in 2013

Wealth of Ideas Newsletter, May 2014

Based on recently released 2013 data from the U.S. Patent and Trademark Office and the new European Patent Office, the need for innovators to protect their inventions with patents is at an all-time high. Both the U.S. and European patent offices issued record numbers of patents in 2013.

What Would Meaningful Patent Reform Include?

Wealth of Ideas Newsletter, April 2014